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At the core, our approach is characterized by a relentless focus on helping our clients realize their mission – one agency, one outcome at a time. ​

Optimal Outcome Workflow

It is our integrated product management approach for achieving digital transformation. Defined by fluidity and designed to produce results, our process is a living, breathing measuring stick that shapes how we consistently deliver value for our clients and partners.

An Outcome Is Not an Output

Optimal Outcomes is not a convenient tagline. It’s a target. An objective. There are four guiding philosophies that form the Optimal Outcomes working methodology. Independently, each is critical to deliver effective solutions. But when combined, the results drive lasting change.

A Relentless Focus on Mission

A client’s mission is paramount. An optimal outcome helps our clients execute their missions better and faster. It’s that simple. Whether expediting trademark applications at USPTO or protecting critical patient data at NIH, our client’s mission is what shapes who we are and why we do what we do.

Supported by a Holistic User Experience

An optimal outcome starts with users in mind. It delivers value for all users—throughout an agency and across their respective audiences. A holistic user experience creates flow. It’s easy to navigate. The more closely the needs and the objectives of audiences are aligned, the better the experience for everyone.

Designed with a Product Mindset

An optimal outcome is built on a product mentality, not a project or a process one. That means there are specific ways for how we partner. Were we on time? Did we create value? An optimal outcome is not theoretical—it understands the realities of technologies and utilizes the right one for the right reason.

Driven by a Value-Led Mentality

An optimal outcome puts outputs in their place. It recognizes that a deliverable such as a wireframe—no matter how brilliant—is not a solution. It is merely an output to ensure a shared understanding. The key focus for these outputs is the value they generate going forward.